Writing a Rhetorical Analysis

Writing a rhetorical analysis can sometimes seem overwhelming. Here are some things to think about while working on the paper:

• Start by identifying the audience and the author’s purpose for writing the article. This will help with writing the thesis and give you something to connect to each rhetorical choice. Understanding these pieces will help determine if the author’s argument is effective, partially effective, or ineffective.

• Be specific in the examples that you use. Some authors may be appealing to reason (logos), or making a claim about their credibility (ethos), or evoking emotion (pathos). Remember to ask yourself: “What specifically is the author doing to appeal to those things?” Keep in mind that the author may not use every type of appeal in their argument.

• A few examples of an appeal to logos might be: statistics, specific research etc.

• A few examples of an appeal to ethos might be: quoting experts, listing credentials, personal experiences, their background etc.

• A few examples of an appeal to pathos might be: personal narrative, evocative language, strong diction, etc.

• After identifying the author’s choices, make sure you tie it back to your thesis. Ask yourself questions like: Did using this rhetorical choice help the author achieve their purpose? How is this appeal or device connecting with the audience? Why would this appeal be helpful to the audience?

• It may be helpful to keep a list of quick notes for yourself to reference when writing the body paragraphs. Keep a note of exactly who you think the audience is and what you defined as the author’s purpose.

• Remember to only analyze the author’s choices in making their argument and connecting with the audience. Do not include your personal opinions on the topic that the author is discussing.

• Here is a quick simple example of how to break down the audience, purpose and rhetorical choices the author makes. We advise having a “cheat sheet” like this for each of your body paragraphs as an outline to help stay on topic.

  • Example: “Define the Audience” Young adults looking to adopt their first pet

  • Purpose: To convince them that German Shepherds are the best dog breed.

  • “Look into the puppies eyes. The way they look at you is full of love and loyalty.”

  • This would be a specific example of evocative language, which is an appeal to the emotions (also known as pathos).

• This is an effective choice because…

Lastly, remember we are here to help you! Call in to make an appointment with us or email your instructor if you have questions. All the tutors here at the UWC want to help you succeed and answer any questions you may have about your writing. We hope this helps!